Search Marketing

Search marketing involves many different disciplines, including Search Engine Optimization (SEO), Pay Per Click (PPC), link building, forum marketing and other techniques.

To put it simply, search marketing is marketing in such a way that gets you found by people searching for you on the internet.

Target Market

Search Engine Optimization
Search Engine Optimization is a pretty big category, but to break it down, it is simply a way of optimizing your website so that it ranks highly for your chosen keywords on the search engines.

On-Page SEO: Certain factors need to be changed on the website itself in order to optimize it properly for Google. Having keyword targeted content backed up by the proper use of meta tags is a big part of this equation.

Off-Page SEO: The search engines look at a lot of factors for each website, many of which are outside of the actual site. Things like the number of links pointing back to the site, the keywords and the context in which they are used, and the amount of social media pointing towards it all play a role. These are things that can be optimized without changing a single line on your website.

Special Offer: Email Smart Fusion to request a free analysis of your site’s current optimization.

Article Marketing
Article marketing has been around a lot longer than the internet. Businesses have been publishing columns by experts as long as there has been print media, and it is an effective form of marketing. On the internet, this can be as simple as submitting several short articles on relevant subject matter to different resources on the web, or it can be a much larger campaign.

Article marketing is beneficial for a few reasons:

1. Many different points of contact – your articles will be all over the internet, increasing the chances that someone will find one and read it.

2. You get to put an offer at the bottom of each article, providing a compelling reason for the reader to visit your site.

3. Within the offer you will get keyword targeted links back to your site, giving your site a helpful boost in the search engine rankings.

Pay-Per-Click or PPC marketing is a powerful way of getting targeted visitors to your site. Whenever someone looking for your chosen keyword phrase types it into Google, Yahoo or MSN, you can pay a few cents to have a relevant ad appear right alongside the search results. Although this form of marketing can be costly, as each click costs money, it also provides incredibly targeted traffic. Smart Fusion has used PPC to generate hundreds of thousands of dollars in sales over a four year time span.

If you’d like your site to rank higher in the search engines or bring in more targeted, converting traffic, contact us for more information.